Recent work

This set of newly designed branded materials represents a comprehensive refresh for a 40-year-old clean air company. The refreshed visual identity respects the company’s legacy while elevating its presence with a modern, high-end aesthetic. Design elements that include a polished steel background and the brand’s signature blue and gray palette. The color palette was chosen to convey trust, professionalism, and product quality and to give the company a high-end look.

1. This cohesive campaign includes a custom-designed logo and visual identity for the internal "FLOW" NEWSLETTER. I designed the logo with the concept of "flow" in mind, fluid yet structured. The background features a steel texture and angular shape inspired by the Airflow logo, tying in the company's brand elements. The design is unified with the brand's signature blue color, creating a consistent, on-brand look across the layout.

The Following Airflow Branded Projects include:
• Print and digital versions of the family product brochure
• Branded social media graphics
• Weekly email marketing blasts
• Trade show booth banners and display assets

These cohesive brand strategy pieces, developed into campaigns, position the brand for continued growth and stronger visibility, giving it a WOW factor within the competitive clean air industry.

2. The second brand set, "Cavator Restaurant," started with a complete re-do of its logo, as you can see from the before-and-after images at the top of the branded set.

The founders of this restaurant are immigrants from Italy and are deeply rooted in their Italian culture. At the same time, this family also deeply loves Texas and the USA. This restaurant is located in a barn outside of Texas. With this in mind and considering the look of their current logo, I created a logo with a completely different look. My idea was to roll it into an American and Italian feel. I chose the brass color to give it the Texas-American feel. I chose the text style to align with the Italian feel.

For the second part of the set, the large and small menus, I chose a bright color for attention and a clean look. I believe this gave both the logo design and color scheme of the menus an all-incorporated feel of both cultures with a modern look.

Digital Marketing Campaigns

Tools Used: Constant Contact, Photoshop, Illustrator

CableMaster + Generac Trade Show Email Campaign
These multi-digital marketing campaigns are a collaboration with Generac to promote key products featured at a national trade show. The co-branded email blasts using Generacs visual identity standards and CableMasters identity bring together their partnership. The co-branded visuals showcase both brands with visual impact.

Hastings Air Energy Control - Email Campaings
This set of Hastings Emails shows a variety of email campaigns for trade shows and an example of a product highlight. My job was to create an impactful pre-show email that went out to targeted customer lists.

Each email I created was carefully thought out regarding how I would make the specific trade show header fit with Hastings's content in color scheme and messaging. With all of these emails, I took the lead role in design and content writing. I researched each show, looked at the email, and wrote the appropriate message for each. It was not a one-size-fits-all approach. I put careful thought into each email to give it the correct message and have a clean and creative look to it.

CableMaster Part 2

These multi-digital marketing campaigns shown on iPads and phones show several different email messages.

All the email examples shown here on the digital template are DIRECT TO CUSTOMERS, with messages about how to save money, stock up now, and other product-specific messaging. I put creative thought into designing something dynamic to get attention and include a creative message, for example, "ALUMINUM IS THE NEW GREEN," in conjunction with Saint Patrick's Day.

ACS Group | Weekly Product Promotion Email Campaigns

I led the design and execution of ongoing digital campaigns to promote and feature products for the Aftermarket Parts Division. Campaigns included weekly email blasts, social media graphics, and digital advertisements placed in national trade magazines to drive customer engagement and reinforce brand awareness.
One crucial campaign I would like to highlight is the "ACS Group PARTS HOLIDAY BlLITZ." Please look at the Before email that went out the year before. Compare it to the after email I designed. See the stark contrast from the simple black-and-white version, the eye-popping layout using the branded colors, and a play on the use of the "Sale Tags."

Wells Vehicle Electronics Product Promotion Email Campaigns
In this set of emails, I highlight aftermarket engine parts, pre-trade show messaging, and, most importantly, the "Wells Tech Team."

Within the Wells Tech Team email, you will see a few of the icons/logos that I created specifically for an automotive group. This project showcases my ability to create and incorporate custom illustrations seamlessly into the design.

Software: Illustrator, Photoshop

Custom Illustrations, logos and design elements designed for a variety of clients.

Discover the Ocean Illustration:
This is a book cover I created for and educational series. I wanted something bright and eye catching that would draw the students into a more in-depth look at the contents inside.

Logo Collection Overview:
This collection showcases a range of logo styles tailored to each company’s unique identity, product, or service. The first six designs in the series were created specifically for Hastings’ product lines and themed social media posts, such as “Transformation Tuesday.” These badges served as visual anchors within posts and promotional content, helping to reinforce brand messaging and distinguish each series.

Illustration Collection:
I created these series of illustrations for Bright Ideas Magazine in sets to download to paying customers. These Illustrations were created for a variety of different events and occasions often celebrated in our culture. I have also shown how some of these illustrations were used in combination with other layouts to create final printed and digital pieces.

The Swimming Free Fish Collection:
This small poster was designed for a teacher client who requested playful fish illustrations to support an upcoming educational series. The visuals were created to be engaging and classroom-friendly, adding a creative touch to the learning environment.

Software: Photoshop, Illustrator, Indesign

Sterlco Steam Division, of the (ACS Group)
I am incredibly proud of this trade show banner set. The vibrant red-orange branded color of the Sterlco Steam division was chosen not as an accent color but as the primary color. As an attention-getter, I chose the bold color; I wanted Sterlco Steam (ACS) to stand out. And that it did! When you stood on the escalators to come down to the show floor, this branded booth stood out among all the others.

Hastings Air Energy Control,
This series of trade show banner were developing with Hastings branded color pallet and messaging to bring focus to the products and services Hastings provides. The bright colors and layout along with messaging stands out among other competing brands at trade shows and other events. The design is clean with a polished look that represent the high end products Hastings manufactures.
These banners were used in large trade shows including; Fabtech, Powder Bulk and Solids, and many more national shows.

CableMaster/Generac Virtual Confernce
During the Covid lockdowns, this trade show was created for a national virtual show. Using CableMaster's banded colors, I highlighted product promotions and specific products to drive customers to our website or contact them directly to purchase cable products.

Wells V.E. Trade Show Booth Assets & Marketing Giveaways
I led the concept and design execution for this branded trade show package, which included large banner displays, T-shirt designs featuring product-specific messaging, and two full-color digital and print ads. The visual direction centered around a grey steel texture to reflect the brand’s industrial focus and create a bold, cohesive presence. Every element, from wearables to large-format displays, was designed to stand out, engage attendees, and reinforce brand identity on and off the trade show floor.

CableMaster Website Redesign:
As Art Director, I led the visual direction for CableMaster’s new website redesign. Partnering closely with Greenleaf Media in Madison, Wisconsin, I developed the site's look and feel based on my refreshed brand identity. The goal was to modernize the user experience while staying true to the company’s values and strengths.

I also worked closely with CableMaster's product engineers to ensure the best customer site navigation and productcatalog details and placement.

Hastings Air Energy Control “Hastings Family” Brochure
Format: Print & Digital | Tools: InDesign, Photoshop, Illustrator
As the design and content lead, I was looking to develop a comprehensive brochure that connects with customers by taking multiple information pieces and creating an all-encompassing comprehensive product and service offering brochure. Historically, the brand relied on mailing folders packed with individual product sheets. This new, cohesive piece also known as the Hastings Family Brochure, brings together the company's full product offering following Hastingspolished brand look. This brochure highlights not only the products but also gives examples of real-world applications by showing company installs. It reflects a polished, unified visual identity and is now used in digital outreach and as a printed sales tool.

Wells Vehicle Electronics – OE Division | High-End Product Catalog Format: Print & Digital | Tools: InDesign, Photoshop, Illustrator
Photography: Two-day custom photoshoot
This premium marketing catalog was created for Wells' OE (Original Equipment) division to highlight the company’sengineering expertise and partnerships with brands like Mercury Marine and Harley-Davidson. I led the art direction, photo direction and brand creation, elevating the design to reflect a high-end, precision-focused identity. This marketing piece was a must-have for the sales team to have on hand and access in digital form. Widely used by the sales team in the field, this catalog served as an informational resource.

Wells Vehicle Electronics – Aftermarket Catalog
Format: Print & Digital | Tools: InDesign, Photoshop, Illustrator
Wells V.E.'s small brochure showcases its aftermarket product line by positioning the brand with a modern, professional look I developed as part of its refresh. The catalog combines product overviews and service offerings into a clean, cohesive layout designed for sales and customer engagement and given out at large trade shows.

Wells Vehicle Electronics – GoTech Smart Diagnostic Tool Campaign
This branded campaign was developed to promote the GoTech Smart Diagnostic Tool and included a full suite of marketing assets. Deliverables ranged from full-page print and digital ads to large-format trade show banners, product instruction sheets, packaging design, and promotional flyers. I also designed the product box itself, ensuring a cohesive, eye-catching presentation from shelf to screen.

CableMaster Email Blast Rebrand
The CableMaster rebrand was a highlight of my time with the company. I developed a new color scheme based on the existing logo and expanded it into a full brand palette. This refreshed visual system was applied across marketing materials to highlight product offerings and drive attention where needed. The “Aluminum is the New Green" email campaign is a strong example showcasing how creative messaging and the brand palette worked together to elevate engagement and visual impact.

Wells V.E. – Original Equipment Division
The Original Equipment (O.E.) Division at Wells needed stronger visibility and brand distinction. I developed a high-end visual style to reflect the premium quality of these non-aftermarket products. This included a steel-textured background, layered transparent elements, and sharp angular shapes to convey precision and engineering excellence. A bold red accent was used throughout to highlight key messaging and unify the look across materials.

Hastings Air Energy Control – New Product Ads
These full-page ads in a national trade magazine were developed to support the new product launch for Hastings Air Energy Control’s welding division. The layouts strategically utilize Hastings’ brand colors to reinforce brand recognition while spotlighting the innovative features of the new products. The design emphasizes what Hastings does clean air best, delivering high-performance solutions in industrial air filtration.

Hastings Air Energy: Social media posted weekly promoting products and installations. The weekly installation posts were called “Transformation Tuesday.” These weekly posts highlighted installation projects. These posts resulted in growing our social media followers that in return also produced customer interest in our products. This consistent “Transformation Tuesday” campaign was a huge return on investment for the company. It also resulted in growing our brand awareness.

Wells Vehicle Electronic Social media posts:
These posts promoted wells tech team's training videos as product promotions. The training videos were a “DYI” focusing on helping the customer with all kinds of vehicle repairs they could do on their own. These social metal video posts helped a great deal in growing Wells aftermarket product sales by making the customer aware that Wells V.E. not only sold vehicle repair products, but it also provided hands on customer support. I not only posted the serious side of Mike and Tech Tip Tuesday. But I took the post to a light side bu showing Mike on a more personal level, such as one where he was at the blood center giving blood.

Some of the other posts were meant to keep Wells in the social media spotlight. I created posts related to special event days such as National Cheese Day, and National Beer Can Day. All these efforts are in keeping with brand awareness and being relevant.

This curated collection represents my work purely for the love of design, driven by curiosity, storytelling, culture, and color. Each piece reflects a deeper creative intention, from education and illustration to cultural recognition and visual exploration.

Here's a closer look

Vietnamese-Style Calendar: A fusion of cultural patterns and calendar design, celebrating monthly themes through hand-rendered elements.

Poster “Golf” Layout): Bold typographic and illustrative work for promo posters, showing off how I approach layout, color, and topic exploration.

Infographics & Information Posters: Data-driven layouts that tell a story with clarity and flair—blending illustration and typography to make complex ideas accessible.

Church Announcement: Posters and invite visuals were created for community announcements, balancing aesthetic appeal with festive messaging.

Bulletin Board: With invites created for community announcements, balancing aesthetic appeal with festive messaging.

Creative Illustration Explorations: Free-form brush, digital experiments, and colored pencil designs that push my style in new and unexpected directions.

Fish Book Cover & Lesson Graphics: Custom illustrations designed for a children’s educational series with bright, engaging visuals to spark curiosity in young learners.

Wireframes

These wireframe layouts show my ability to adapt to the digital side of design by jumping into the U.I. world. I understand to have effective mobile apps and websites, it starts with well-planned wireframes before the site becomes developed.

WEB PAGE, WIRE FRAMES & USER INTERFACE LAYOUT DESIGN
Software: Sketch, InVision

For the Spendo mobile and web app, as well as the supporting landing page, I designed a clean, vibrant interface to improve user clarity and engagement. The design system was built to reflect simplicity with a modern aesthetic—balancing functional layout with visual appeal.

The company used this interface to help employees track spending and manage budgets more efficiently. I developed high-fidelity screens and user flows, collaborating with the team to ensure a smooth and intuitive user experience across platforms.
Key contributions:
• Created responsive layouts for both mobile and desktop interfaces
• Focused on visual hierarchy, color coding, and ease of navigation
• Designed call-to-action areas to help guide user decisions
• Developed wireframes, UI components, and hand-off assets for development

Landing page:
This project highlights my ability to seamlessly transition into digital design. I created a clean, user-focused layout that aligns with the brand while supporting clarity and conversion goals. It’s a great example of my versatility as a designer, bringing thoughtful User Interface, strategic messaging, and visual consistency to the web experience. Tools used include Sketch and InVision.

Icon & User Experience Illustrations:
This section highlights how I incorporate custom illustrations into user experience and interface design. These graphics are created to enhance clarity, guide users, and bring visual personality to any platform, whether web, mobile, or print.

Wells V.E. National Ad
This ad was created to promote the Wells The Team YouTube channel. I used a filmstrip graphic combined with layered file-style visuals to reflect the theme of video production. Each frame within the filmstrip features a still from various channel broadcasts, highlighting the diversity and energy of their content.

Branded National Ads (Private Label)
Software: InDesign, Photoshop, Illustrator
For Wells Vehicle Electronics, I created full-page national ads for Duralast, one of their private-label brands. These ads were developed for both print and digital platforms and designed to offer two distinct visual directions each bold, attention-grabbing, and tailored to appeal to a wide audience. The goal was to give leadership flexible, creative options. The final ads ran in national publications over several months.

ACS Group - Steam Division
Full-page digital ad created for a trade show magazine, spotlighting the “K-Pump” from the Sterlco Steam Division. Designed to align with the division’s branding, this ad was featured in conjunction with upcoming trade show events to boost visibility and product awareness.

NGK Spark Plug, a Division of Wells V.E.
Software: Illustrator, indesign, Photoshop

I developed a fresh design series for NGK’s ignition coil product line, focusing on high-impact visuals and modern layouts. Shown here are multiple layout concepts presented to the team, each offering a distinct creative direction. Once a design was selected, I finalized the assets and prepared them for production, ensuring consistency and brand alignment across all materials.

Wells Vehicle Electronics – GoTech Smart Diagnostic Tool Packaging
I designed the GoTech product packaging to align seamlessly with the campaign’s bold, high-tech look. The box design balances visual impact with a clear, informative layout, making the product stand out both on the shelf and in promotional materials. The concept and final design reflect the product’s innovation and reinforce the brand identity.