BARBARA NGUYEN
Seasoned Graphic Designer, Illustrator & Brand Strategist
Designerbarb@gmail.com • designerbarb.com • linkedin.com/in/nguyenbarbara/ • 262-573-1442
“creative, innovative professional who will do whatever it takes to get the job done.” – Marketing Manager at Wells Vehicle Electronics
Senior Graphic Designer, Illustrator, & Brand Strategist with experience in re-branding, design execution, and multi-channel marketing. I lead cohesive campaigns across print and digital, from eBlasts and social media to product launches. Skilled in creating branded collateral, digital ads, video shoots and editing, product photography, and the creation of event materials. A diverse creator with a passion for clear, compelling design across mediums.
Areas of Expertise
• Brand Strategy & Management • Brand design and Management• Email Marketing Campaigns • Social Media & Print Campaigns
• Trade Show Graphics/Management • Creative Direction & Leadership • Magazine/Publications Design • Product Photography
• Cross-team Collaboration • Digital Marketing • Illustration • Video Editing • U.I. Web & Mobile App Layouts
PROFESSIONAL EXPERIENCE
Hastings Air Energy Control, Inc – New Berlin, WI - 2021 – 2025
SENIOR GRAPHIC DESIGNER/MARKETING/BRAND SPECIALIST
Lead creative direction and brand strategy for national marketing campaigns across digital and print platforms. Spearheaded Hastings’s social media transformation, increasing engagement and significantly expanding brand visibility. Concepted, designed, and authored various marketing collateral, elevating brand consistency, driving customer engagement, and supporting business growth nationwide.
Key Accomplishments:
• Spearheaded the creation of corporate branded eBlasts and marketing content, including illustrated icons and images to highlight the content.
• Developed and managed social media presence with engaging content that included illustrated logos representing the specific social media post.
• Directed design and messaging for all corporate literature and campaigns.
• Produced and edited corporate videos and photography assets.
• Designed branded assets for trade shows and client events.
CableMaster Corporation – Milwaukee, WI 2019 – 2021
LEAD MARKETING & COMMUNICATIONS DESIGN MANAGER
Collaborating on redesign of web-site to be more e-commerce focused and enhance userability and responsiveness.
Also, designed and executed digital and product campaigns through e-blasts, web-site content, email signature banners,
& branded marketing deliverables for digital, print, and social media platforms or marketing deliverables. Extensively
utilized Illustrator, Photoshop, InDesign, Acrobat, WordPress, Adobe Premiere Pro.
Key Accomplishments:
• Design & execute product campaigns through e-blasts, web-site content, email signature banners, & branded marketing deliverables.
• Manage WordPress website & create digital marketing materials for product promotions.
• Manage & assist in the re-design of new web-site to be more e-commerce focused, enhanced useability & responsiveness.
• Create brand look and tone for marketing deliverables.
• Manage trade show & create booth properties.
• Assist sales team with customer lists, messaging and deliverable for on-site visits.
ACS Group – New Berlin, WI - 2017 – 2019
MARKETING SPEACIALIST/GRAPHIC DESIGNER
Designed and deployed sales initiatives and collaborated on copy writing for a variety of marketing deliverables for eblasts, web site, and print materials for digital and print assets and ecommerce site. Extensively utilized Illustrator, Photoshop, InDesign, Mailchimp, Sketch, Acrobat, WordPress, Adobe Premiere Pro.
Key Accomplishments:
• Exercised thought leadership at major trade-shows covering marketing and graphic design.
• Ushered in B2B customer support initiatives to land over 10% in lucrative sales contracts.
• Ideated and launched a manual template that encompassed branding and boiler plate plans.
• Designed a stellar marketing plan involving the execution of email marketing, digital and print assets, and ecommerce site redesign which led to an uptick in sales.
• Generated an uptick in sales and acquired market recognition for meeting sales target.
• Manage WordPress website and sales app.
• Obtained 30% more leads from 2019 AHR trade show than from the previous year (2018) due to successful marketing and design campaign, promoting products & custom build manufacturing capabilities.
Wells Vehicle Electronics – Fond du Lac, WI - 2014 – 2017
SENIOR GRAPHIC DESIGNER
Launched large-scale print, digital, web, and social media campaigns and formulated well-received sketches/mock-ups of marketing materials alongside contract graphic designers, sales representatives, and department managers. Leveraged the team’s competitive edge/consumer awareness and brought company to historic heights in less than two years. Extensively utilized Illustrator, Photoshop, InDesign, Mailchimp, Sketch, Acrobat, Adobe Premiere Pro, Hootsuite.
Key Accomplishments:
• Devised a smooth, solid brand appearance for marketing campaigns that yielded an increase in year-end profits.
• Promoted & designed for all social media channels (Facebook, LinkedIn, YouTube, and Twitter) to increase
• YouTube followers, resulting in an increase in sales and awareness of Wells products and services.
• Revised brand guideline document.
• Edit training videos for posting on company YouTube channel.
• Conceptualized marketing materials based on engineering and sales teams’ requirements.
• Designed marketing materials for Wells OE division and trade show booths for Wells V.E. and AutoZone resulting in landing key accounts with Mercury Marine and Harley Davidson.
• Expertly liaised between outside vendors, freelance designer and copywriters.
Liturgical Publications, Inc. – New Berlin, WI - 2005 – 2014
MARKETING GRAPHIC DESIGNER
Branded and launched strategic marketing materials, i.e., including on-line publications, posters, brochures, newsletters, covers, catalogs, print and web ads, trade show graphics, social media, email campaigns, website content management, and illustration work. Extensively utilized Illustrator, Photoshop, InDesign, WordPress, Acrobat, and Mailchimp.
Key Accomplishments:
• Designed quarterly magazine, publications and covers from concept to completion.
• Satisfied customers marketing needs and leveraged customer retention/business growth department-wide.
• Wore multiple hats to fulfill inter-departmental marketing needs and leverage competitive edge.
• Outperformed forecasted sales YoY with strategic marketing efforts.
• Managed print projects through press checks ensuring corporate brand colors and overall quality was maintained.
Freelance Graphic Design Work/Projects
Design and create digital and print projects that reflect the specific companies’ brands and styles. Conduct extensive research on current design trends while incorporating a look, feel, and voice to each individual company. Extensively utilize InDesign, Photoshop, Illustrator, Sketch, InVision, and Axure.
Key Accomplishments listed by company:
• Tri Parish Group, Marketing deliverables including, posters, flyers, brochures, digital assets. 2014 – Present
• United Health, Key projects included U.I. app screen layouts and design elements. 2018 – Project Contract
• Liturgical Publications, Illustration in traditional and digital form. 2005 – 2014
• Corner Score, 2013 – 2014
Design brand/style guidelines to resemble the 1960s era. Conduct extensive research on design elements from this era to recreate the look and feel using font, colors, graphics, etc. Extensively utilize InDesign, Photoshop, and Illustrator.
EDUCATION
• Mount Mary University, BA, Graphic Design & Illustration
• Milwaukee Area Technical College, AA, Applied Art
CERTIFICATES
• Introduction to U.I. Design
• User Research and Design
• Prototyping and Design
Sizes & Values
Site Width - set the width of the site content area including the canvas padding.
Canvas Padding - control the amount of spacing around the inside of the canvas area.
Top Padding - adjusts the amount of spacing at the top of the site, outside the canvas area.
Navigation Link Spacing - sets the relative amount of spacing between each navigation link.
Header Padding - control the amount of spacing at the bottom of the header area, below the site title and navigation.
Page Padding - sets the amount of spacing at the top and bottom of each page in the site.
Footer Padding - controls the amount of spacing at the top of the footer area.
Logo Size (Max) - sets the maximum height of the site logo you have uploaded.
Social Icon Size - set the size of the (non-social-block) social icons.
Template Options
Layout Style - determines the layout of the header area (logo and navigation).
Page Borders - control the size/display style of all site borders.
Underline Body Links - toggle the underline on all body links.
Social Icon Style - sets the template specific (non-social icon block) social icons style.
Hide Social Icons - toggle the display of the template specific (non-social icon block) social icon links.
Index Styles
Index Thumb Title Color - sets the color of the thumbnail title for each index item.
Index Thumb Background Color - sets the color behind the thumbnail image for each index item.
Index Thumb Titles - choose the font and size used for the thumbnail title text.
Index Sidebar Width - sets the width of the sidebar displaying the title and description of the item.
Thumbnails Per Row - controls the number of columns used on your Index page.
Thumbnail Ratio - sets the size and shape of the thumbnail images based on a ratio.
Thumbnail Padding - controls the amount of space in between each index item thumbnail image.
Thumbnail Opacity - sets the initial amount of transparency that should be used on index item thumbnail images.
Thumbnail Hover Opacity - sets the transparency of the thumbnail image on hover.
Hide Thumbnail Titles - toggle the display of the thumbnail title for each index item.
Thumbnails on Open Page - show or hide the index thumbnails at the bottom of an index item view.
Blog Styles
Blog Meta Color - sets the color used on article meta data (date, comment, like & share).
Blog Sidebar Width - controls the width of the sidebar on the blog list and item view.
Blog Post Spacing - sets the amount of spacing between each blog post on the list view.
Product Styles
Product Background Color - sets the color behind the product image.
Product Overlay Color - sets the color of the overlay when product list titles are set to 'overlay.'
Products Per Row - determines the number of products shown per line on the product list.
Product List Titles - controls the position of the product title on the product list.
Product List Alignment - sets the text alignment of the product title on the product list.
Product Item Size - select an image ratio for the product photo on the product list.
Product Image Auto Crop - determines whether product images fill the image area or fit within.
Product Gallery Size - select an image ratio for the product gallery on the product item page.
Product Gallery Auto Crop - determines whether product images fill the gallery area or fit within.
Show Product Price - shows the price on the product list page when enabled.
Show Product Item Nav - shows the 'back to shop' link on the product item page.
Event Styles
Event Time Format - toggle between 24 hour or AM/PM for event times.
Event Icons - enable icons on the address and event time display.
Event Thumbnails - show an image thumbnail in list view.
Event Thumbnail Size - controls the size (ratio width:height) of the event thumbnail image.
Event Date Label - enable date overlay on top of event thumbnail.
Event Date Label Time - include the time of the event with the date overlay.
Event Excerpts - show optional excerpt text of events on the list view when present.
Event List Date - show the full event date (day, month, year) of the event on the list view.
Event List Time - show the time range (start time-end time) of the event on the list view.
Event List Address - show the event location address when present.
Event iCal/gCal Links - show links to add events to Apple or Google calendars.
Event Like and Share Buttons - show Squarespace simple like and share buttons on events.
Event List Compact View - enable a simple stacked view of events in the list view.
Event Calendar Compact View - enable a simpler calendar view optimized for smaller areas.